Getmyboat Marketplace Redesign

Improving navigation, search, and discovery across the booking journey.

Led a cross-functional redesign that aligned product, marketing, SEO, and engineering around a shared vision for discovery, booking, and customer experience.

CLIENT

Getmyboat

ROLE

Lead Product Designer, Creative Leadership

Focus

Discovery, Conversion, Growth

IMPACT

+10% Bookings, +11% GMV

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Captain as a Service

Launching a new service category that made boating more accessible and drove $1.7M in bookings within three months.

Creative Direction for Growth

Led the creative strategy and execution for Getmyboat's summer campaign, aligning audience insights, paid media, landing pages, and SEO around a shared story.

Inquiry Flow Redesign

Reducing friction and improving conversion across the booking journey.

Growth & Landing Pages

Designing conversion-focused experiences for paid media and customer acquisition.